Revenue Growth and Trade Marketing Director job at Coca-Cola Beverages Uganda

Revenue Growth and Trade Marketing Director

Details
Closing Date    2026/08/10
Reference Number      CCB260724-1
Job Title          Revenue Growth and Trade Marketing Director
Job Category   Commercial – Sales and Marketing
Company         Coca-Cola Beverages Uganda
Job Type          Permanent
Location – Town / City Kampala

Job Description

Coca-Cola Beverages Uganda (CCBU), a subsidiary of Coca-Cola Beverages Africa (CCBA), the largest Coca-Cola bottler in Africa, is seeking to recruit a

Revenue Growth & Trade Marketing Director based in Kampala.

The role reports directly to the Managing Director and is responsible for driving sustainable revenue growth, trade marketing excellence, category performance, shopper engagement, and commercial policy optimisation.

Key Purpose Statement
The Revenue Growth & Trade Marketing Director is responsible for achieving sustained revenue growth through strategic pricing, promotional effectiveness, portfolio optimisation, trade marketing leadership, category growth, and channel development. The role ensures the successful execution of trade marketing initiatives that strengthen market position, improve shopper engagement, and maximise return on investment.

Key Duties & Responsibilities

• Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
• Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
• Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
• Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
• Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.
• Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
• Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.
• Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth.

Skills, Experience & Education
Qualifications

• Bachelor’s Degree in Marketing, Business Management, Economics, or a related field.
• MBA or equivalent postgraduate qualification will be an added advantage.

Experience

• Above 13 years’ experience in Revenue Growth Management, Trade Marketing, Sales and Commercial Excellence, or related Commercial leadership roles.
• Extensive FMCG experience with exposure to multiple markets and/or regions.
• Proven track record of leading successful revenue growth and trade marketing initiatives at scale.
• Strong experience in portfolio management, pricing strategy, promotional effectiveness, and margin optimisation.

Competencies

• Strong commercial and financial acumen, including pricing, revenue management, and profitability optimisation.
• Deep understanding of trade marketing strategies, shopper behaviour, and channel dynamics.
• Ability to balance short-term commercial opportunities with long-term business growth objectives.
• Strong leadership, stakeholder management, project management, and cross-functional collaboration skills.
• Exceptional business acumen, analytical capability, and learning agility.

Policy
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.

At the heart of our recruitment processes is the need to create a value driven experience for all applicants. To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available. Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.

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