Sales Executive – Modern Trade job at Deck Global

JOB ADVERTISEMENT
Position: Sales Executive – Modern Trade
Department: Sales & Marketing
Reports to: Sales Manager
Duty Station: Field-Based – Assigned Territory
Employment Type: Full-Time

ABOUT US:
DECK GLOBAL LIMITED is a growing manufacturing company dealing in Crystal Pack plastic products. We are seeking a dynamic, results-driven, and customer-focused professional to join our Sales Team as a Sales Executive – Modern Trade.

JOB PURPOSE
The Sales Executive will be responsible for driving sales growth, expanding market penetration, and increasing distribution of Crystal Pack plastic products within assigned Mid-Tail Trade accounts through effective customer acquisition, account management, route execution, and achievement of sales targets.

KEY DUTIES & RESPONSIBILITIES
• Execute sales plans to achieve assigned sales volume, revenue, and profitability targets within Modern Trade accounts.
• Manage and grow relationships with supermarkets, chain stores, institutional accounts, and other Modern Trade customers.
• Identify opportunities for business expansion and secure new Modern Trade partnerships.
• Ensure product listing, availability, shelf presence, and compliance with agreed merchandising standards.
• Monitor stock levels and coordinate replenishment to minimize stock-outs and maximize sales.
• Negotiate and implement trade agreements within approved commercial guidelines.
• Execute promotional campaigns, activations, and product launches to drive customer
engagement and sales growth.
• Monitor account performance, sales trends, and customer buying patterns and recommend corrective actions where necessary.
• Coordinate order processing, delivery follow-up, and collections to maintain healthy account performance.
• Conduct market intelligence and provide timely reports on competitor activities, pricing, and customer feedback.
• Prepare and submit accurate daily, weekly, and monthly sales reports.
• Ensure compliance with company sales policies, commercial controls, and service standards.
• Perform any other duties assigned by the Sales Manager.

KEY PERFORMANCE INDICATORS
• Achieve at least 95% of monthly, quarterly, and annual sales volume and revenue targets within the assigned General Trade territory.
• Achieve 95% collection of customer payments within agreed credit terms and maintain overdue accounts below 5% of total outstanding receivables.
• Achieve 90–95% compliance with merchandising, trade promotion, and product visibility standards, while ensuring 100% timely submission of daily, weekly, and monthly sales and market reports.
• Maintain 95% product availability across assigned outlets and achieve 90–95% coverage of targeted customers and sales routes within the territory.
• Recruit a minimum of 10–15 new active customers per quarter and achieve 15–20% annual growth in distribution outlets and active trading accounts.

QUALIFICATIONS & EXPERIENCE.

• Certificate, Diploma, or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field.
• Minimum 2 years’ experience in General Trade Sales, preferably in FMCG, plastics, packaging, or manufacturing.
• Proven track record of achieving sales and territory growth targets.
• Good understanding of distribution, route-to-market, and customer account management.
• Proficiency in MS Office and sales reporting systems.
• A valid riding/driving licence and experience in field sales would be an added advantage.

KEY SKILLS & COMPETENCIES
• Strong sales and negotiation skills.
• Excellent communication and interpersonal skills.
• Good customer relationship management skills.
• Ability to identify and develop new business opportunities.
• Target-driven and results-oriented mindset.
• Good planning, organisation, and time-management skills.
• Ability to work independently and as part of a team.
• Basic data analysis and sales reporting skills.
• Ability to work effectively under pressure.

WHAT WE ARE LOOKING FOR
We are looking for a self-motivated, energetic, and commercially minded sales professional who can confidently engage customers, develop new accounts, grow existing business, and consistently deliver results within an assigned territory.

HOW TO APPLY
Interested and qualified candidates should submit their updated CV and application letter clearly indicating “Sales Executive – Mid-Tail Trade” as the subject of the application to the Human Resource Manager, hr@crystalpack.co.ug not later than 12th September 2026.
Only shortlisted candidates will be contacted.

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